And what a contest it is! 'The Spirit of 45' was a team that looked as if it was heading for oblivion. Their belief in socialist values and in the power and strength of communitarianism had attracted fewer and fewer spectators. They found themselves losing bigtime. A new manager had arrived, Tony Blair, and rebranded the team calling it 'The Spirit of 97'. It was a spin doctor's dream. He had taken the name and spirit and ideology of the other big team in town - 'The Spirit of 79' - and tweaked their formation and playing style a bit to include a little of the best from the old 'Spirit of 45' - and then gave the 'Thatcherites', as 'The Spirit of 79' were nicknamed, a drubbing.
|'The Spirit of 45' under their manager, Clem Attlee|
Elements within 'The Spirit of 79' were far from alarmed. After all, they were the natural leading team, created to be champions. They might be losing a few battles, a few elections, but the old manager had known a thing or two - what did she say? 'My greatest achievement is 'The Spirit of 97'. She knew that her philosophy as a manager , her commitment to individualist playing styles - to the all-conquering neoliberal approach to the modern game - had been thoroughly absorbed through every pore of the skin of 'The Spirit of 97', the 'Blairites' as they were called.
Sure enough, 'The Spirit of 79' bounced back and in 2010 - under new management and an even more ruthless and refined playing style yet still using the tactics and formation that first saw the light of